Dr Planta

Dr. Planta Case Study

Dr. Plant is a mobile application that helps users detect diseases, pests, or insects that their plants may have.

Thanks to augmented reality (AR) technology, the user can scan their room and find the best spot for their plant.

Role

Product Designer

Timeframe

1 month

Methodology

Design Thinking

Tools
Figma Sketch Miro
The Challenge I found:

Due to the global pandemic that confined the country and overwhelmed the healthcare system, the flower and plant sector also was hitelike a hurricane, causing irreparable damage to an industry that was just recovering from the previous crisis of 2008-2014. The challenge was to design an experience that improves the user experience in the flower industry.

The Solution:

Dr Planta is a mobile application that helps users detect diseases, pests, or insects that their plants may have. Thanks to augmented reality (AR) technology, the user can point their device's camera at the plant and receive real-time information about its health status, along with personalized care tips.

title Research & Empathize

User Interviews & Surveys:

To better understand the problem and the user, I conducted various surveys and personal interviews with over 100 individuals with the aim of learning about their stories, experiences, and thoughts regarding this sector, as well as identifying their frustrations and issues.

From the interviews conducted, the figures that impressed us the most were as follows:

User Persona & Empathy Map

After analyzing the data, I created user personas, empathy maps, and user journeys to identify and delve into various pain points experienced by our users, with the aim of ensuring that these are addressed by our solution.

User Research 1
User Research 2

titleIdeation

Brainstorming:

During this stage, I focused on generating the highest number of ideas, whether they were impossible or possible, with the aim of solving the problems our users were facing. I used the 2x2 classification, where ideas are categorized based on whether they are possible or impossible and innovative or traditional.

The winning ideas included "disease diagnosis system," "plant care tips," and "AR-based location for the best plant spot."

Information Architecture (IA):

Dr. Plant consists of 5 main modules, which correspond to the most important functionalities that have been identified. These modules are as follows:

  • Plant Diagnosis: In this module, we can scan or upload photos of our plants to identify if they have any diseases or pests.
  • My Garden: This section is for registering all the plants or flowers we have. Additionally, we can quickly check the care they need.
  • Light/Shade Location: In this module, we can use augmented reality to find the ideal spot for our plant.
  • Second Life: In this section, we can access videos or kits to create new products or help our other plants by using the remains of other plants, thus supporting the circular economy.
  • Online Store: This module is dedicated to purchasing eco-friendly remedies, plants, and more.

Information Architecture
Wireframes:

I designed low-fidelity and high-fidelity wireframes to prototype the application and conduct tests with users.

Wireframes Wireframes Wireframes Wireframes

title Design

Branding & Style Guide:

My goal was to reflect nature in the application, so I chose shades of green, yellow, and white to convey freshness and vegetation to the user.

Colors & Fonts

Green
#58B871

White
#FFFFFF

Aa

Roboto

The quick brown fox jumped over the lazy dog.
The quick brown fox jumped over the lazy dog.
The quick brown fox jumped over the lazy dog.

Yellow
#F5BF34

Smokey Black
#393939

Aa

Roboto

The quick brown fox jumped over the lazy dog.
The quick brown fox jumped over the lazy dog.
The quick brown fox jumped over the lazy dog.

Logo Iterations
Final UI Wireframes:

After defining the wireframes, and creating the style guide, I translated everything into high-fidelity screens. The design focused on clean layouts, minimal UI, and a modern, consistent visual style.

1. Diagnose your Plants.

With Dr. Plant, you can scan your Plant and identify any diseases, pests, or issues it may have. It also provides advice on how to cure or treat the disease.


2. Find the best spot for your Plant.

Thanks to Dr. Plant's AR technology, you can find the best spot inside or outside your house with the right amount of light or shade your Plant needs.


3. Learn more about your Plant every day.

The app can help you identify the type of Plant you have and provide you with all the information about its care to keep your Plant beautiful and strong.

title Testing:

User Test Results:

After having the prototype ready, I proceeded to conduct user testing on InVision with 5 users. This allowed us to identify potential improvements to the application and any user frustrations. I confirmed that the application was intuitive for the users.

Each user was assigned 5 tasks within the application, and 90% of these tasks were completed quickly by the users. Additionally, I received positive feedback from the users, who found the application very useful and easy to use.

Thanks for reading!!

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